helpscout: use replies_sent to compute contact rate
The `conversations_count` we previously used counts replies, but also all conversations that were tagged or re-tagged during the month – with made counting the actual work spent on user support brittle. Counting the replies is a better estimation of what we get. Unfortunately this also removes the filtering-by-tag feature. To mitigate this, the reports are now scoped to a specific mailbox. This allows to create extra mailboxes for conversations that should't be counted in the stats.
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