diff --git a/app/models/concerns/tags_substitution_concern.rb b/app/models/concerns/tags_substitution_concern.rb
index 8a0b11dcf..8ded0c3e9 100644
--- a/app/models/concerns/tags_substitution_concern.rb
+++ b/app/models/concerns/tags_substitution_concern.rb
@@ -3,6 +3,7 @@ module TagsSubstitutionConcern
 
   include Rails.application.routes.url_helpers
   include ActionView::Helpers::UrlHelper
+  include ActionView::Helpers::TextHelper
 
   module TagsParser
     include Parsby::Combinators
@@ -64,7 +65,7 @@ module TagsSubstitutionConcern
       id: 'dossier_motivation',
       libelle: 'motivation',
       description: 'Motivation facultative associée à la décision finale d’acceptation, refus ou classement sans suite',
-      target: :motivation,
+      lambda: -> (d) { simple_format(d.motivation) },
       available_for_states: Dossier::TERMINE
     },
     {
diff --git a/spec/models/concern/tags_substitution_concern_spec.rb b/spec/models/concern/tags_substitution_concern_spec.rb
index faa4cb187..405d743f4 100644
--- a/spec/models/concern/tags_substitution_concern_spec.rb
+++ b/spec/models/concern/tags_substitution_concern_spec.rb
@@ -240,7 +240,7 @@ describe TagsSubstitutionConcern, type: :model do
       context 'and the template has some dossier tags' do
         let(:template) { '--motivation-- --numéro du dossier--' }
 
-        it { is_expected.to eq("motivation #{dossier.id}") }
+        it { is_expected.to eq("<p>motivation</p> #{dossier.id}") }
       end
     end