diff --git a/app/helpers/conservation_de_donnees_helper.rb b/app/helpers/conservation_de_donnees_helper.rb
index 5a38b1347..562288d6a 100644
--- a/app/helpers/conservation_de_donnees_helper.rb
+++ b/app/helpers/conservation_de_donnees_helper.rb
@@ -10,7 +10,6 @@ module ConservationDeDonneesHelper
   def conservation_dans_ds(procedure)
     if procedure.duree_conservation_dossiers_dans_ds.present?
       I18n.t('users.procedure_footer.legals.data_retention',
-             application_name: Current.application_name,
              duree_conservation_dossiers_dans_ds: procedure.duree_conservation_dossiers_dans_ds)
     end
   end
diff --git a/app/views/commencer/show.html.haml b/app/views/commencer/show.html.haml
index 545789f98..3c5619bfb 100644
--- a/app/views/commencer/show.html.haml
+++ b/app/views/commencer/show.html.haml
@@ -3,8 +3,8 @@
 .commencer.form
   - if !user_signed_in?
     = render Dsfr::CalloutComponent.new(title: t(".start_procedure"), heading_level: 'h2') do |c|
-      - c.with_body do
-        = render partial: 'shared/france_connect_login', locals: { url: commencer_france_connect_path(path: @procedure.path, prefill_token: @prefilled_dossier&.prefill_token) }
+      - c.with_html_body do
+        = render partial: 'shared/france_connect_login', locals: { url: commencer_france_connect_path(path: @procedure.path, prefill_token: @prefilled_dossier&.prefill_token), heading_level: :h3 }
         %ul.fr-btns-group.fr-btns-group--inline
           %li
             = link_to commencer_sign_up_path(path: @procedure.path, prefill_token: @prefilled_dossier&.prefill_token), class: 'fr-btn' do
diff --git a/app/views/shared/_france_connect_login.html.haml b/app/views/shared/_france_connect_login.html.haml
index 688f2a2cc..2837e06e8 100644
--- a/app/views/shared/_france_connect_login.html.haml
+++ b/app/views/shared/_france_connect_login.html.haml
@@ -1,6 +1,6 @@
 - if FranceConnectService.enabled?
   .france-connect-login
-    %h2.fr-h6
+    = tag.public_send(local_assigns.fetch(:heading_level, :h2), class: "fr-h6") do
       = t('views.shared.france_connect_login.title')
     %p
       = t('views.shared.france_connect_login.description')
diff --git a/app/views/shared/_procedure_description.html.haml b/app/views/shared/_procedure_description.html.haml
index e1cce58eb..2b6bd2593 100644
--- a/app/views/shared/_procedure_description.html.haml
+++ b/app/views/shared/_procedure_description.html.haml
@@ -1,8 +1,5 @@
 .procedure-logos
-  - procedure_logo_alt = ''
-  - if procedure.service.present?
-    - procedure_logo_alt = "#{procedure.service.nom} − #{procedure.service.organisme}"
-  = image_tag procedure.logo_url, alt: procedure_logo_alt
+  = image_tag procedure.logo_url, alt: ''
   - if procedure.euro_flag
     = image_tag("flag_of_europe.svg", id: 'euro_flag', class: (!procedure.euro_flag ? "hidden" : ""))
 %h1.fr-h2
@@ -11,7 +8,7 @@
 - if procedure.persisted? && procedure.estimated_duration_visible?
   %p
     %small
-      %span.fr-icon-timer-line
+      %span.fr-icon-timer-line{ "aria-hidden" => "true" }
       = t('shared.procedure_description.estimated_fill_duration', estimated_minutes: estimated_fill_duration_minutes(procedure))
 
 - if procedure.auto_archive_on
diff --git a/app/views/shared/dossiers/_update_contact_information.html.haml b/app/views/shared/dossiers/_update_contact_information.html.haml
index 549f0fa22..a4abc0620 100644
--- a/app/views/shared/dossiers/_update_contact_information.html.haml
+++ b/app/views/shared/dossiers/_update_contact_information.html.haml
@@ -2,7 +2,7 @@
   - service = dossier&.service || procedure.service
   - if service.present?
     %h3.fr-footer__top-cat= I18n.t('users.procedure_footer.managed_by.header')
-    .fr-footer__top-link.fr-pb-2w
+    .fr-footer__top-link.fr-pb-3w
       %span{ lang: :fr }= service.pretty_nom
       %div{ lang: :fr }
         = render SimpleFormatComponent.new(service.adresse, class_names_map: {paragraph: 'fr-footer__content-desc'})
@@ -10,21 +10,19 @@
   %ul.fr-footer__top-list
     - if dossier.present? && dossier.messagerie_available?
       %li
-        = link_to I18n.t('users.procedure_footer.contact.in_app_mail.link'), messagerie_dossier_path(dossier), class: 'fr-footer__top-link'
+        = link_to I18n.t('users.procedure_footer.contact.in_app_mail.link'), messagerie_dossier_path(dossier), class: 'fr-footer__link'
     - elsif service.present?
       %li
         %span.fr-footer__top-link
           = I18n.t('users.procedure_footer.contact.email.link')
-        = link_to service.email, "mailto:#{service.email}", class: "fr-footer__top-link"
+        = link_to service.email, "mailto:#{service.email}", class: "fr-footer__link"
 
-    - if service.present?
-      - if service.telephone.present? || service.horaires.present?
+      - if service.telephone.present?
         %li
-          - horaires = "#{I18n.t('users.procedure_footer.contact.schedule.prefix')}#{formatted_horaires(service.horaires)}"
-          - if service.telephone.present?
-            = link_to service.telephone_url, class: 'fr-footer__top-link' do
-              %p
-                = I18n.t('users.procedure_footer.contact.phone.link', service_telephone: service.telephone)
-              - if service.horaires.present?
-                %p
-                  = horaires
+          %span.fr-footer__top-link
+            = I18n.t('users.procedure_footer.contact.phone.label')
+          = link_to I18n.t('users.procedure_footer.contact.phone.link', service_telephone: service.telephone), service.telephone_url, class: 'fr-footer__link'
+
+      - if service.horaires.present?
+        %li
+          = "#{I18n.t('users.procedure_footer.contact.schedule.prefix')}#{formatted_horaires(service.horaires)}"
diff --git a/app/views/users/_procedure_footer.html.haml b/app/views/users/_procedure_footer.html.haml
index 8381b93c6..d4b149ec1 100644
--- a/app/views/users/_procedure_footer.html.haml
+++ b/app/views/users/_procedure_footer.html.haml
@@ -1,6 +1,7 @@
 %footer.fr-footer.footer-procedure#footer{ role: "contentinfo" }
   .fr-footer__top.fr-mb-0
     .fr-container
+      %h2.sr-only= t("links.footer.top_labels.hidden_title_procedure")
       .fr-grid-row.fr-grid-row--start.fr-grid-row--gutters
         .fr-col-12.fr-col-sm-4.fr-col-md-4
           = render partial: 'shared/dossiers/update_contact_information', locals: { dossier: dossier, procedure: procedure }
@@ -12,30 +13,29 @@
             %ul.fr-footer__top-list
               - politiques.each do |politique|
                 %li
-                  = link_to t("users.procedure_footer.legals.data_retention_url"), class: "fr-footer__top-link", title: new_tab_suffix(t("users.procedure_footer.legals.data_retention_title")), **external_link_attributes do
+                  = link_to t("users.procedure_footer.legals.data_retention_url"), class: "fr-footer__link", title: new_tab_suffix(t("users.procedure_footer.legals.data_retention_title", data_retention_title: politiques_conservation_de_donnees(procedure).join)), **external_link_attributes do
                     = politique
               - if procedure.deliberation.attached?
                 %li
-                  = link_to url_for(procedure.deliberation), rel: 'noopener', class: 'fr-footer__top-link' do
+                  = link_to url_for(procedure.deliberation), rel: 'noopener', class: 'fr-footer__link' do
                     = I18n.t("users.procedure_footer.legals.terms")
               - else
                 %li
-                  = link_to I18n.t("users.procedure_footer.legals.terms"), procedure.cadre_juridique, rel: 'noopener', class: 'fr-footer__top-link'
+                  = link_to I18n.t("users.procedure_footer.legals.terms"), procedure.cadre_juridique, rel: 'noopener', class: 'fr-footer__link'
 
               - if procedure.lien_dpo.present?
                 %li
-                  = link_to url_or_email_to_lien_dpo(procedure), rel: 'noopener', class: 'fr-footer__top-link' do
+                  = link_to url_or_email_to_lien_dpo(procedure), rel: 'noopener', class: 'fr-footer__link' do
                     = I18n.t("users.procedure_footer.legals.dpo")
               %li
-                = link_to I18n.t('users.procedure_footer.contact.stats.link'), statistiques_path(procedure.path), class: 'fr-footer__top-link', rel: 'noopener'
+                = link_to I18n.t('users.procedure_footer.contact.stats.link'), statistiques_path(procedure.path), class: 'fr-footer__link', rel: 'noopener'
 
 
         .fr-col-12.fr-col-sm-4.fr-col-md-4
           - unless procedure.close?
             %h3.fr-footer__top-cat= I18n.t('users.procedure_footer.dematerialisation.header')
             .fr-download
-              %p
-                = link_to I18n.t('users.procedure_footer.dematerialisation.title_1'), commencer_dossier_vide_for_revision_path(procedure.active_revision), class: 'fr-footer__top-link fr-download__link'
+              = link_to I18n.t('users.procedure_footer.dematerialisation.title_1'), commencer_dossier_vide_for_revision_path(procedure.active_revision), download: 'true', class: 'fr-download__link'
           %h3.fr-footer__top-cat= I18n.t('users.procedure_footer.support.header')
           .fr-footer__brand.fr-enlarge-link
             = link_to t("users.procedure_footer.dematerialisation.link"), title: t("users.procedure_footer.dematerialisation.alt"), class: "fr-footer__brand-link" do
diff --git a/config/locales/links.en.yml b/config/locales/links.en.yml
index 4d4293426..1fa94d1e8 100644
--- a/config/locales/links.en.yml
+++ b/config/locales/links.en.yml
@@ -16,6 +16,7 @@ en:
     footer:
       top_labels:
         hidden_title: Useful links
+        hidden_title_procedure: Procedure information
         communication: Communication
         legals: Legal information
         resources: Resources
diff --git a/config/locales/links.fr.yml b/config/locales/links.fr.yml
index dd0c9ecc7..095363e27 100644
--- a/config/locales/links.fr.yml
+++ b/config/locales/links.fr.yml
@@ -18,6 +18,7 @@ fr:
     footer:
       top_labels:
         hidden_title: Liens pratiques
+        hidden_title_procedure: Informations sur la démarche
         communication: Communication
         legals: Informations légales
         resources: Ressources
diff --git a/config/locales/views/users/procedure_footer/en.yml b/config/locales/views/users/procedure_footer/en.yml
index 4d1632cca..102b8a5f0 100644
--- a/config/locales/views/users/procedure_footer/en.yml
+++ b/config/locales/views/users/procedure_footer/en.yml
@@ -4,24 +4,23 @@ en:
       managed_by:
         header: 'This procedure is managed by'
       contact:
-        header: 'Ask a question about the procedure :'
+        header: 'Ask a question about the procedure'
         in_app_mail:
           link: "Direclty via the chat"
         email:
-          link: "Directly by email:"
+          link: "Directly by email: "
         phone:
-          link: 'By phone: %{service_telephone}'
+          label: 'By phone: '
         schedule:
-          prefix: 'Hours : '
+          prefix: 'Hours: '
         stats:
           link: "See the procedure's stats"
       legals:
         header: "Legals"
-        data_retention: "%{application_name} : %{duree_conservation_dossiers_dans_ds} months"
-        data_retention_title: "Explanation of our data retention and archiving policy"
+        data_retention: "Data retention and archiving: %{duree_conservation_dossiers_dans_ds} months"
         terms: "Laws regarding this data collection"
         dpo: "Contact the Data Protection Officer"
-      dematerialisation: 
+      dematerialisation:
         header: Paperless
         title_1: Download the PDF form
         link: "https://www.transformation.gouv.fr/france-services"
diff --git a/config/locales/views/users/procedure_footer/fr.yml b/config/locales/views/users/procedure_footer/fr.yml
index a238508b5..557905380 100644
--- a/config/locales/views/users/procedure_footer/fr.yml
+++ b/config/locales/views/users/procedure_footer/fr.yml
@@ -8,18 +8,19 @@ fr:
         in_app_mail:
           link: "Directement par la messagerie"
         email:
-          link: "Directement par courriel :"
+          link: "Directement par courriel :"
         phone:
-          link: 'Par téléphone au %{service_telephone}'
+          label: 'Par téléphone au : '
+          link: '%{service_telephone}'
         schedule:
           prefix: "Horaires d’ouverture : "
         stats:
           link: "Voir les statistiques de la démarche"
       legals:
         header: "Cadre juridique"
-        data_retention: "%{application_name} : %{duree_conservation_dossiers_dans_ds} mois"
+        data_retention: "Rétention et archivage des données : %{duree_conservation_dossiers_dans_ds} mois"
         data_retention_url: "https://doc.demarches-simplifiees.fr/pour-aller-plus-loin/archivage-longue-duree-des-demarches"
-        data_retention_title: "Explications sur notre politique de rétention et d’archivage des données"
+        data_retention_title: "%{data_retention_title}"
         terms: "Texte cadrant la demande d’information"
         dpo: "Contacter le Délégué à la Protection des Données"
       official_links:
diff --git a/spec/helpers/conservation_de_donnees_helper_spec.rb b/spec/helpers/conservation_de_donnees_helper_spec.rb
index a7307984d..ff9319c79 100644
--- a/spec/helpers/conservation_de_donnees_helper_spec.rb
+++ b/spec/helpers/conservation_de_donnees_helper_spec.rb
@@ -4,9 +4,7 @@ RSpec.describe ConservationDeDonneesHelper, type: :helper do
   let(:procedure) { build(:procedure, duree_conservation_dossiers_dans_ds: dans_ds) }
 
   describe "politiques_conservation_de_donnees" do
-    let(:app_name) { "une superbe application" }
-
-    before { Current.application_name = app_name }
+    let(:label) { "Rétention et archivage des données" }
 
     subject { politiques_conservation_de_donnees(procedure) }
 
@@ -14,7 +12,7 @@ RSpec.describe ConservationDeDonneesHelper, type: :helper do
       let(:dans_ds) { 3 }
       let(:hors_ds) { 6 }
 
-      it { is_expected.to eq(["#{app_name} : 3 mois"]) }
+      it { is_expected.to eq(["#{label} : 3 mois"]) }
     end
 
     context "when the retention time is not set" do